# Sambad — full product reference

> The complete, plain-text reference for AI assistants. Summary: https://www.sambad.io/llms.txt

## Positioning
Sambad is an omnichannel messaging app: one shared team inbox for every customer conversation.
Integrations (Blanxer, BlanxerCRM, OMS, PMS, Shopify) are the second selling point. AI automation is
supporting, never the headline.

## Channels (live)
- WhatsApp — WhatsApp Cloud API; one-click Embedded Signup or manual Meta app; several numbers per
  workspace; voice notes; message templates (create, sync, send — the way to reach a customer after the
  First connection needs a desktop browser.
- Instagram — DMs, story mentions and replies, shared posts and reels.
- Facebook Messenger — Page DMs; page tokens refresh automatically.
- Gmail, Outlook (Microsoft 365), Zoho Mail — replies thread back into the email chain.
- Every connected account (each WhatsApp number, Page, mailbox) counts toward the plan's channel
  limit; integrations never do.

## Inbox and team
- Unified inbox; each conversation is ai-handled / user-assigned / unassigned / resolved.
- Filters: Mine, Unassigned, Handoff, by channel, by date.
- Assign to a teammate or to Sambad AI; take over from the AI; resolve (always possible, even after
  the 24h window closes — a pure state change).
- Internal notes in the conversation sidebar.
- Custom labels.
- Quick replies: shared team library, keyword or "/" to insert, up to 50 per workspace, 6 keywords
  each, no AI cost. Web and app.
- Search across conversations, contacts and message text.
- Media: images (iPhone HEIC converted), video, voice notes, documents, stickers; emoji reactions;
  quote-replies; product cards from Blanxer, OMS, Shopify.
- Contacts: name, phone, email, address, city, notes, AI summary across all their conversations;
  auto-linked by phone.
- Tickets: open / in-progress / resolved, priority, assignee, activity timeline.
- Roles: Owner, Admin, Manager, Customer Support; seats per plan.
- 24h window (Instagram, Messenger, WhatsApp): composer disabled after 24h with a banner; WhatsApp
  templates reach the customer after it. Email has no window.
- Push notifications: assigned → that person; unassigned and handoffs → the team.
- Mobile app (iOS + Android): inbox, contacts, tickets, search, assign, create ticket/order, send
  template, send payment QR, quick replies, AI settings, knowledge base, analytics, members, full OMS.
  No PMS screens in the app. The app takes no payments.
  App Store: https://apps.apple.com/in/app/sambad/id6758042230
  Play: https://play.google.com/store/apps/details?id=io.sambad
- Analytics: overview, trends, response time, sales, leads, operators, customers, support.
- Public REST API (conversations, messages, contacts, tickets, analytics overview, OMS orders).
- NOT shipped: @mentions, broadcasts / bulk campaigns. Workflow builder is early-stage: don't headline.

## AI (supporting)
- Sambad AI auto-reply: master switch, choose channels; English / Nepali / auto-detect, romanized
  Nepali option; hands off to a human when it can't help; stops at the 24h window.
- Agents: Ecommerce (Blanxer), Order (OMS), Shopify order, Property & booking (PMS, takes no payment),
  Support (tickets), Leads (qualify & capture), Custom agent (Agent Builder). One commerce agent at a
  time. Knowledge fallback answers the rest.
- Business Knowledge Base ("Identity, voice, offerings, FAQs and playbook").
- Lessons: learns from human takeovers; managers edit / pin / reject.
- Help Me Write / suggested reply: drafts for the operator, never sent by itself.
- Follow-ups: one nudge after the customer goes quiet (default 10 min, 2–180).
- Active Hours: staff schedule shapes what the AI promises.
- Reads images; finds products from a customer's photo; transcribes voice notes (Nepali, English,
  Hindi, mixed).
- Lead scoring: Hot / Warm / Cold card in the sidebar.
- Custom Tools (Growth+): static response or HTTP call.

## Integrations
- Blanxer — "Sell from your Blanxer store in chat". API key. From a chat: search catalog with stock,
  send product cards, create an order (find/create customer by phone, catalog or custom items,
  address, discount, delivery charge, payment status incl. collect on delivery), view recent orders.
  Ecommerce agent can browse, build a cart, place a COD order or send a payment link, check stock,
  change or cancel orders. Works on every plan.
- BlanxerCRM — "Sync contacts, leads and deals". API key. Chats auto-match CRM contacts by phone or
  email; view/create deals and notes from any chat; leads auto-created with fields the merchant
  chooses. Works on every plan. Zoho CRM also connects.
- OMS (Order Management, built into Sambad) — "Orders, inventory, payments and delivery". Growth,
  Scale, Enterprise. Create an order from a chat (resolves the chat's customer first, no duplicate
  contacts); orders board, returns, refunds, statements; record payments, receipts, verify / reject,
  store credit; send the payment QR into the chat; AI pre-screens payment screenshots but A HUMAN
  APPROVES EVERY PAYMENT; catalog, variants, bulk import, stock movements, suppliers, purchase
  batches; pick & pack, bulk dispatch; couriers: Nepal Can Move, Pathao, Upaya, Pick & Drop, Daraz
  Express, Dash Logistics, Aramex (Expo Express), plus self delivery; COD reconciliation; reports.
  Install copy: "Nothing is created until you enable it — and turning it off keeps all your data."
- PMS (Property & Booking) — "Properties, units, bookings and calendar". One-click install, no plan
  gate. Turn a chat into a booking with the guest pre-filled; properties, units, calendar, cleaning,
  pricing rules, discounts, quotes, holds, deposits, finance, reports; Lodgify two-way calendar sync;
  guest emails, review requests. Property & booking agent checks availability, quotes and books — takes
  no payment. Web only (no PMS screens in the app).
- Shopify — orders, purchase history and products inside every conversation; access-token connect;
  Shopify order agent.

## Plans (website card prices, NPR, billed yearly at 20% off; 7-day trial on Starter/Pro/Growth)
- Starter 2,500/mo (2,000 yearly-equivalent, Rs 24,000/yr) — 2 users, 3 channels.
- Pro 3,333/mo (2,667, Rs 32,000/yr) — 8 users, 8 channels, unlimited history, BlanxerCRM.
- Growth 6,000/mo (4,800, Rs 57,600/yr), most popular — 12 users, 12 channels, OMS, Custom Tools,
  advanced lead scoring, priority support.
- Scale 10,000/mo (8,000, Rs 96,000/yr) — 20 users, 20 channels, onboarding. Contact sales.
- Enterprise — custom.

## Industries
- Ecommerce / D2C — Blanxer, OMS, Shopify, couriers, COD.
- Hospitality / stays — PMS.
- Service businesses (consultancy, clinics, real estate, education, B2B) — Leads agent + CRM.
- Email-heavy support — Gmail, Outlook, Zoho Mail.